BUYER PERSONA TOOLKIT

Buyer Persona Toolkit

BUYER PERSONA TOOLKIT

£6.99 with FREE UK shipping

This kit contains everything you'll need to start developing your own buyer personas, using customer information you have gathered from research (Chapter 3).

Bound in a handy leather case, the toolkit contains all of the sticky notes you'll neeed for creating affinity diagrams and attitudinal variables, along with pull-out card recaps of the steps discussed in Chapter 7 and a map of the buyer's journey.